Cost-Led Outbound

Campaign Overview

This campaign led with the cost: it put a believable number on what the problem is costing the lead.

What I Built

• A Number, Not a Pitch — the opener put a figure on what the problem costs instead of describing the service
• A Free Gift Instead of a Meeting Ask — every email offered something useful for free, an easy yes for a busy decision-maker

Key Metrics

• The Opener Did the Work — the first email went to 766 leads, drew 22 replies and generated all 3 opportunities
• The Bump Added Replies — the second email went to 251 leads and drew 5 more replies
• The Last Follow-up — sent to 95 leads, no further replies
• Pipeline Value Generated — 3 opportunities at $5,000 each, a total of $15,000 generated

Past results do not guarantee future results. Individual outcomes vary based on industry, offer, and implementation. Pipeline value is the estimated value of open opportunities, not closed revenue.

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